Celebrity chefs make flights more palatable
Celebrity chefs and fancy wine lists are being snatched up by aviation executives as the latest airline accessory in the realm of plush leather seats and personal televisions.As carriers have begun to rebound from the post-9-11 slump, they are clamoring to win loyalty among customers, especially from those passengers willing to pay for premium-class services.
And though airline food is not a meal most travelers look forward to, it has fast become an easy and rapidly changing vehicle for legacy and low-cost carriers alike to set themselves apart.
‘Now that they’re getting so incredibly competitive, everybody’s got to pull a rabbit out of the hat and come up with something,’ said Michelle Bernstein, the celebrity chef of Food Network fame who has been hired by Delta Air Lines to develop entrees for its new international BusinessElite class. (more…..)
