King World’s ‘Rachael Ray’ Show Has Highest-rated Syndicated Debut Since ‘Dr. Phil’ in 2002
Show Blows Away the Competition With a 2.8/9 Weighted Metered Market Average
“Rachael Ray,” the new daily, daytime show, debuted yesterday with the highest ratings for any first-run syndicated talk show since the launch of “Dr. Phil” in 2002.
The show, hosted by Rachael Ray, opened yesterday with a 2.8/9 weighted metered market average, which was up 17% from its average lead-in (2.4/8). “Rachael Ray” was also up 33% from its year ago time period average (2.1/7).
“It was a wonderful start for Rachael and our show and we couldn’t be happier with the ratings,” remarked King World Productions CEO Roger King. “We look forward to a whole season of exciting shows, guests and ratings.”
Said Terry Wood, President of Creative Affairs and Development for King World, “We are thrilled that viewers across the country tuned-in to check out Rachael’s new show and we are all very proud of Rachael, Executive Producer Janet Annino and our top notch production team for bringing us such a quality program.”
The daytime strip won its time period in New York with a 3.9/16 (10:00 AM on WABC) and had its best top 10 market performance in Philadelphia with a 5.2/20 (10:00 AM WPVI). Overall, the show finished first or second in 28 of its 55 metered markets.
“Rachael Ray” easily beat the three other talk shows to debut this fall. She beat the premiere episode rating of “Megan Mullally” by 133% (1.2/4); “Dr. Keith Ablow” by 211% (0.9); and “Greg Behrendt” by 250% (0.8).
“Rachael Ray” airs on 180 stations nationwide, representing 97% of the United States. more…
