Fine whine, The sound of NASCAR’s engines brings wine marketers running
Hell froze over, pigs flew, the 12th of never came and now the good ol’ boys of stock car racin’ are drinking wine.
They’re making it too — legally — and NASCAR fans steeped in the beer and bourbon culture of the South are starting to break out the stemware and pop as many corks as they do burnouts.
Budweiser may be “the official beer of NASCAR,” and Coors Light, Miller Lite, Jack Daniel’s and Jim Beam sponsor cars, yet wine is slowly weaving its way through traffic and into NASCAR. more…
