Hardee’s, Carl’s Jr. see profit in big patties
Fast-food chains focus on what people want to eat, not what is healthy
ST. LOUIS - In the past few months, McDonald’s Corp. announced it would push healthy meals like salads while Wendy’s International Inc. said it would fry foods in a healthier oil with less trans fats.
And what did CKE Restaurants Inc. do? The operator of Hardee’s and Carl’s Jr. unveiled a jumbo-sized cheeseburger smothered in sliced steak. more…
Hardee’s turnaround has pivoted on the Thickburger. The fast-food chain’s strategy has helped it cash in on young male customers who want burgers instead of Asian salads, said analyst Mark Smith.
