Let them eat cake — at $20 a slice
NEW YORK - In the new movie “The Great New Wonderful,” Maggie Gyllenhaal plays Emme Keeler, an aggressive, insensitive business woman we see making a presentation with a portfolio of sketches in hand and a mini-entourage of 20-something lackeys in tow.
Is she a high-powered ad woman ogling to snare a million-dollar account? A brittle corporate executive who’s managed to penetrate the glass ceiling?
Nope. Emme is a high-end cake designer in New York City. She’ll create a masterpiece for $1,800 at $14 a slice — The Great New Wonderful is the name of her business — and she wants more than anything to topple the reigning Queen of Cake, Safarah Polsky, portrayed by Edie Falco. The movie, set in a post-9/11 New York, opened Friday in New York, Boston and Washington. more…
High-end cakes for weddings and other parties generally start at $500 and top out at $25,000.
